As President of Ray Hutson Chevrolet I'd like to give you a brief summary of our history.

Ray Hutson Chevrolet has been closely associated with La Crosse for over a half a century. It all started in 1953 when Green Bay Packer legend and NFL Hall of Famer, Don Hutson (my uncle) and my father, Ray, acquired the Chevrolet franchise for La Crosse. They originally did business under the name Don Hutson Chevrolet. While my uncle was a part owner, my father actually ran the business. In 1956, the dealership was renamed Ray Hutson Chevrolet.

Don and Ray Hutson took over McKenzie Chevrolet in 1953 and were originally located on Third Street in the current Wettstein Building. In 1957, we moved to the corner of Fourth and Cass where Eversole Motors is now located. In 1966, we moved yet again to our current location on Mormon Coulee Road.

By 1983, my father decided to retire and turned control over to me. In 1985, we added the Nissan franchise in order to offer a greater variety of cars, trucks, vans and sport-utility vehicles to our customers. Since we updated our automotive lineup, we decided a year later to give our dealership a fresh look with a complete renovation.

In 2004, we acquired property adjacent to our location and began planning the construction of a new Nissan showroom facility. In April, 2006 we opened the new facility which has greatly enhanced the visibility for this franchise. The building offers a four car showroom with eight offices for salespeople and managers plus a Delivery Bay which allows for a more comfortable delivery or demonstration in inclement weather.

We believe the combination of Chevrolet and Nissan franchises is the best in the Coulee Region and, when combined with our outstanding inventory of over 100 used vehicles, makes Ray Hutson the perfect “one stop” destination to meet all of your vehicle needs.

-Mike Hutson, President
Phone: 608-787-9506
mhutson@rayhutson.com